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1-on-1 coaching

You're allowed to lead before you have the title

If you're an experienced data professional already doing a lead's job, I coach you 1-on-1 on getting priorities agreed, getting buy-in without being pushy, and building the case for your promotion.

The conversations nobody trained you for

Your next title depends on winning priorities, buy-in and recognition from people who outrank you. Nobody trains you for those conversations, and the title that says you're allowed to have them only comes after you've had them, which is a damn annoying order to do things in. I didn't have those skills the first time I led a team either.

If a fourth urgent request comes in on top of three and your "not now" doesn't hold when the requester pushes back, your team covers it with its weekends. When a VP asks what the data team delivered this quarter and the honest answer is "kept everything running", the work counts for nothing.

What we work on

  • Stakeholder communication

    Before the meeting with non-technical leadership, we plan what you open with, what you leave out and what you ask for, so the point they repeat afterwards is yours.

  • Promotion business cases

    The case your manager takes into the promotion meeting you're not in, written with your impact in terms the business counts and the date you're asking for.

  • Data strategy and roadmaps

    A plan past the next sprint, with each piece of technical work tied to revenue, cost or risk, so the people who fund the team can see what they're paying for.

  • Working without a playbook

    Managing up, saying "not now" to a stakeholder, working out what "being strategic" means at your level. We work through your own situations, the ones the docs have no answer for.

How it works

It starts with a free 30-minute discovery call. You tell me what you're stuck on, I tell you whether I can help, and I share my rates on the call. If we're a fit, most people take the package of 6 calls below. A package of 3 and single calls are also at book.ivanovyordan.com if you already know what you want. The calendar for the discovery call is at the bottom of this page.

book a discovery call

The flagship: 6 private coaching calls

For the promotion case or the stakeholder situation that plays out over the next few months, not just the next meeting. The first call maps your case: who decides, what they need to see and the date you're asking for. After that you book each call yourself, before the document you're about to send or the meeting you're dreading, and it's me on every call.

  • 6 one-hour calls, booked at your pace over the months the case takes
  • We work on your real documents and meetings, before they happen
  • Written feedback between calls on what you're about to send
  • By the end, your case is in writing, in terms the business counts
book the 6-call package

not sure yet? book the free discovery call

What stops you from booking

As a manager, this is what I think when someone on my team takes the lead: "I love it when my team takes initiative. They take work off my plate, they show they've outgrown the role, and that's why they see the big picture". Pushy is asking without a case, so we build the case first.

How Erfan got to 22%

I coached Erfan Hesami through his promotion. A reorg changed his manager 3 months before his annual review, and the company's first offer was 12%. He finished with the lead title and 22% after 4 meetings over 3 weeks, and the case that got him there was in writing. I wrote up how he did it, meeting by meeting.

What people say about my work

"Thank you for coaching. Your framework guidance and advice to ask clarifying questions/make assumptions explicit in technical rounds was incredibly helpful. I also appreciate the concrete next steps (recorded practice answers + 2‑minute pitch). This gave me a clear plan to improve phone-screen conversion."— Shravya Yermal, Senior Data Engineer
"I found very helpful one of the communication playbooks that I applied and successfully delivered at work: first the benefits of the solution, next the pain the said solution mitigated or eliminated, and only then the solution details. It builds a nice narrative and really levels up!"— Thiago Olivera, Principal Data Engineer
"Your content fills the gap between business value and technical skills and knowledge required to be a good data engineer, which is something that I always look for and is not easy to find."— Filipe Balseiro, Lead Data Engineer
"I highly recommend Yordan, he is an absolute pleasure to work with and I've not yet seen a problem that he can't solve. Yordan is also so generous with his knowledge, always taking the time to explain the best way of doing something or the merits of a range of options."— Katy Beckett, Analytics Manager

The rest are on my wall of love.

Try my digital twin before you book

My digital twin is an AI assistant that answers the way I would. You get 10 questions here, free. Full access comes with the annual Data Gibberish subscription, and a year of it costs less than one coaching package.

30 minutes. No pitch.

If I can help, I'll tell you how and what it costs, and if I can't, I'll tell you that too. Pick a slot and tell me what you're stuck on.

Calendar not loading? Open it at book.ivanovyordan.com